Hello Readers,
Today I will be talking about Fubiz, which is essentially a site about the graphic world along with the urban culture. It's based on daily inspiration and pieces of work. When covering the graphic world Fubiz talks about graphic design, motion, advertising, photography and music. In a sense it’s somewhat like a design blog about design but more professional.
On the homepage of Fubiz you'll find the logo on the top left corner and an advertisement to the right of it. Under them lies the only navigation bar of the site is relatively prominent and noticeable when you first go to the site. As you navigate though the site the navigation bar does stay the same and also stays the same size along with the logo. Once clicked on one of the navigation links the color remains the same so you are not aware if that page was visited or not. Also when navigating throughout the site, personally, I am aware of where I am, but sometimes I’m may be a little confused or unsure why certain content are on certain pages but that will be talked more about later. Fubiz does seem to have many pages within the website, most likely because it covers so many aspects of the graphic and the urban world today. So to be able to know where you are within a site that has a very deep architecture is a success for the creators.
The typography in the website is relatively consistent. Meaning that the A head and B heads are very understandable and noticeable so you are aware of a title, subtitle and body copy. With the subtitles and body copy, the subtitle is a darker gray, and a bigger size than the body copy so the level of hierarchy is recognized.
The layout of each webpage in Fubiz does follow the same grid structure, so the content stays relatively consistent. Each website are very alike to the point that the content on the pages where there is more content than imagery, the content will be on the left column of the page and on the right column lies advertisements, featured videos and links to popular pages within the site. On a majority of the webpage the focal point is usually either the logo of Fubiz with the advertisement to the right and navigation on the bottom or an image relating to the content that is usually right under the navigation bar.
The web pages that do focus on imagery rather than body copy follows its own layout but same grid structure. The imagery throughout the site does add design to the site because most of them are about design and they go along with the content of the site. I believe there is a good amount of imagery in Fubiz.com and the pages that have a lot of imagery are appropriate because it is what that specific webpage is for.
The color palette used in Fubiz is mostly red, shades of grey, white and black. This color palette keeps it simple and isn’t overbearing since there are a good amount of imagery used throughout the site. Some of the red and shades of grey is used for the subtitles and body copy but other than that just simple lines and colored links.












