Studio7Designs

Studio7Designs (studio7designs.com) is a design company located in British Columbia that specializes in “creating strong branding for social and environmentally-conscious companies”.  
It has over 15 years of experience and has done projects for companies all over the world.  It looks that recently they have become an environmentally friendly web design company and, director Aran Down, has done this by solar powered web hosting, eco-friendly hardware, paperless office, recycled programs and more.

On the home page of Studio7Designs lies the navigation bar with the options to get to their Portfolio, Branding, About Us, News, Services and Contact.  There is no hierarchy among the navigation links and as you navigate through the site the bar stays the same giving you the opportunity to go home or to go directly to another option.  When clicking on the navigation link the color does not changing thus it doesn’t give you the opportunity of knowing whether you visited that specific web page or not. 

This site is very organized and the grid structure is pretty simple, obvious but creative and varies for each webpage.  When navigating through the web page’s of the site I haven’t gotten lost or have been unsure what they web page I was on is about. 

The hierarchy of the type in this website is very apparent the topics or titles on the navigation bar has a higher hierarchy than the subheadings that lie within the link so when clicked on and taken to the specific webpage there are subtitles that navigate you through the specific webpage because of all the information they provide.  The font that is used throughout the site seems to be Helvetica and the body text varies by color and size because of the content of each webpage but it is usually a gray color.  The usage of the body text, headings and subheadings relating to its color, size and placement are correctly and strategically placed to provide the content of the site.

As stated before the grid structure is very clean and appropriate for the specific web pages.  The focal point for each web is usually a tie between the specific webpage graphic which is usually a banner graphic of the specific webpage and the website’s main graphic which is a graphic tip of the earth.  These take up an appropriate amount of the web pages with the navigation bar splitting up the two.  The photos and graphics are very strategically placed throughout the website and I find it very enjoyable when reading their content there is an appropriate sized graphic or photo when needed. 

The color palette that is used in this website, excluding their branding and portfolio work, is based on the main graphic of the earth.  Those colors green, blue and purple along with a little brown are the main colors of the website.  A different shade of a grayish, tanish color of the background where the body text lies is used to split up the context of the content and sometimes a graphic or photo is used to split up this content also.  I think these colors where chosen because they are such a sustainable company and they care about the earth so a visually pleasing graphic of the earth is a statement of how important it means to them.  The colors for this website was chosen to support their design views and mission statement.

This site is very pleasing to navigate through and understandable when reading its content.  I am very impressed about their different usage of grids and graphic, photo placement and even the graphics themselves.  All of the web pages are very clean and its content is very informative but to the point.  I would say the only negative comment about this site is that they do not have a search bar, but personally there isn’t anything that I wasn’t able to find.

So If you find my options and description about this website interesting please visit: www.studio7designs.com